While often viewed as a less desirable traffic channel, Tier 2 traffic – specifically popunders and push notifications – presents a interesting opportunity for advertisers. Popunders appear behind a user’s active browser screen, and pop-up messages interrupt the browsing experience with alerts. K

Banner ads represent a staple element of online advertising. These rectangular images, typically presented at the side of web pages, seek to grab user focus. Concise messaging and eye-catching designs are essential for banner ads' fleeting nature. Their effectiveness can be evaluated through clic